Winston Publishing - Custom Publishing

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Custom Publishing

Ads race across the media landscape by the millions, each lasting mere seconds. Custom magazines linger. They get read. They’re handled and perused and passed around. They build connections by delivering entertainment, information and a targeted message: yours. Crafted around consumer insights, custom magazines are branded content in action; engaging and relevant.

A custom magazine is the most DISTINCTIVE - most credible and most persuasive marketing medium available today. Unlike many other marketing tools, a magazine has the power to influence, educate and entertain with a long lasting shelf life.

Through versioning, magazines can also be highly targeted and personalized. Custom magazines build business and sales by building intimate relationships with your customers and encouraging them to identify and interact with your brand. Maybe that’s why custom publishing is now a $35-billion a year industry in the U.S.

(source: custom publishing council & Publications Management)

The same disciplines that make our custom magazines so potent also help deliver catalogs and advertorials with undeniable charisma and attention - getting qualities. Implementing a custom publication into your current marketing program is easy. Your Winston Publishing team will help formulate a strategy that will maximize all the potential opportunities a magazine can bring to your organization. Call us and turn a monologue into a dialogue. You will be glad you did!

Why should you consider a custom magazine?

78% of consumers think custom magazines are a more effective form of advertising.
94% of business professionals who read custom magazines say they are an important source of information.
Of those marketing directors with first-hand experience of a custom publication, 92% said they were effective at relationship building.
70% of regular custom magazine readers have purchased a product or service as a direct result of reading a custom publication.
75% of readers feel better informed after reading custom publications.
80% felt custom publications show that the sponsoring company believes in its products and services.

(Source: Custom Publishing Council)